Optimization of the communication processes and knowledge management in retail teams

The success of innovation is due to the relationship within teams. In this context, communication a fundamental tool add value organizations. Therefore. A system optimize these teams growing in importance. So, This study aims propose an artifact knowledge management and process flows from organizations retail sector. Likewise, it was possible comprehend influence importance processes for development businesses. Design Science Research method used, which culminated creation better use communicational interactions. created solution also went through evaluation stage that allowed full analysis its behaviors usefulness. Finally, concluded proposed extreme organizations, once that, with results, can directly impact team productivity boost innovative companies. As contribution, includes three new phases project cycle are placed between each existing phases, called "project story" tell work detail.